CCTV Interview

Carrier Pumps advertised on cctv CCTV and received good market response

At the end of 2011, Carrier Pumps successively placed Carrier's brand image advertisements on CCTV-1, CCTV-4, CCTV-7, etc. The advertisement, through Xie Shenlian, general manager of Carrier Pump Industry, personally appeared and promoted the products, showing Carrier's concept of "technology is only for quality, quality serves customers", and fully demonstrated the advantages of the "Carrier" brand.

As a powerful media in China and even the world, CCTV has the largest audience coverage in the world, and its influence is unparalleled. Becoming a brand on the CCTV list not only shows the absolute advantage and bright development prospects of the "Carrier" brand in the industry, but also means that the development of the "Carrier" brand has truly embarked on a new track - the brand influence will be in Rapidly growing nationwide, nearly one billion national TV viewers will form a good impression of the "Carrier" brand, the target market will expand by more than 100 times, and the "Carrier" brand channel and terminal construction will open up a new situation ...

Selected interview content

Moderator Li Dan: Do you imagine the water pump yourself? Or is there a team of people doing this?

Mr. Xie: At that time, both my own ideas and the entire industry in our area were related. Especially when we were in Daxi, there was a Shanshi household blower factory, which was a state-owned enterprise and the first water pump factory in Taizhou. We had the idea at that time to improve this product. (At that time, I didn’t know the definition and concept of this cost and this product, I didn’t know the brand, quality, I didn’t have the awareness, I only knew the concept of whether the pump could be used or not, because everyone did it, we do it, why do our customers The reviews are not good at all)

Moderator Li Dan: The quality is not guaranteed.

Mr. Xie: At that time, the quality was not guaranteed at all, especially when we were running a business, we simply followed everyone! There is no testing equipment, and no production tools and equipment.

(Either we will not produce pumps, or the production process will change, and the fate will be changed. Everyone said: Oops! Xie Boss, are you a fool? Are you going to go bankrupt? Through our continuous efforts, we were in 2011. CCTV)

Moderator Li Dan: Well! I know that this is because you pay attention to product quality. On the other hand, I also think that you pay great attention to the brand of products. Then I know that it seems that you have participated in the small business on CCTV, not ordinary companies can show on the platform of CCTV! What was your idea at the time? How about putting your own ads on CCTV?

Mr. Xie: Through our continuous efforts in the past few years, especially our two concepts: one is that quality is the destiny of the enterprise! The second one is that technology only serves customers with quality and quality. This concept is through our continuous efforts. We appeared on CCTV in 2011, because through continuous efforts in the past few years, we have continuously become a contract-honoring and trustworthy unit in Zhejiang Province.

(The business of e-commerce and other industrial products is very prosperous. I estimate that our water pump will definitely succeed. Browsing products every day, only the platform of Alibaba can see it!)

Moderator Li Dan: I know that you have joined Alibaba's IMALL brand mall. How did you come to know this platform?

Mr. Xie: Because of our platform, first of all, we have been a brand member of IMALL since 2005, because through continuous efforts, continuous improvement, and continuous improvement in the past few years. Because of entering the IMALL brand flagship store, I have already done it first. Reality.